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Checkered
Flag Challenge

The Checkered Flag Challenge Foundation is a not for profit 501(c)3 public charity, EIN# 85-1010590

Start Your Engines. Strengthen Your Team. Make a difference.

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The Checkered Flag Challenge, held in conjunction with the American Speed Festival, brings together local companies for a high-energy day of racing, team building, and community impact — all inside the brand-new M1 X Center at M1 Concourse.

Event Details

‍Saturday, October 3, 2026

M1 X Center at M1 Concourse

Become a Sponsor

What is the Checkered Flag Challenge?

The Checkered Flag Challenge will bring together up to 72 companies for a high-energy day of friendly competition, team bonding, and community impact.

Hosted during the American Speed Festival, teams go head-to-head in:

Electric Kart Racing

Racing Simulators

Slot Car Racing

All inside the brand-new, state-of-the-art M1 X Center at M1 Concourse.
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Most importantly, team up for M1 Mobility to provide safe, reliable, and affordable transportation to individuals and families in Pontiac, Michigan. Your participation directly supports M1 Mobility’s life-changing programs, empowering people to gain independence, maintain employment, and improve their overall quality of life.

About

Day by day

A Day Your Team Won’t Forget

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Participants enjoy:

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Electric kart racing
Race car simulator challenges
Slot car racing
Complimentary food and beverages available throughout the day in the X Center
Tickets to the American Speed Festival
2 tickets per driver to the Master of Motorsports & Awards Ceremony
2 American Speed Festival tickets per driver
Meet and greet with the Master of Motorsports Award winner

Register Your Team

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Teams of 4 drivers

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Deadline:
Friday, September 18, 2026

Six racing sessions available — first come, first served.

Learn More

Team Entry Fees

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Six racing sessions available — first come, first served.

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1–74 employees: $2,000
75–249 employees: $3,000
250–749 employees: $4,000
750+ employees: $5,000

Companies with 250+ employees may register additional teams at 50% off the entry fee.

Put Your Brand in the Fast Lane

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Support M1 Mobility while gaining visibility during the American Speed Festival weekend.

The Checkered Flag Challenge’s EIN# is 85-1010590. The Fair Market Value of Goods/Services is $580.00 per team. Your deductible contribution is generally limited to the amount exceeding the fair market value of goods or services received. Please consult your tax advisor for tex deductibility questions.

See Participants

About M1 MOBILITY

M1 Mobility is a nonprofit organization dedicated to improving access to safe, reliable, and affordable transportation across greater Oakland County.

Through vehicle donations, mobility programs, and community partnerships, M1 Mobility helps individuals and families:

Gain independence

Maintain employment

Improve quality of life

Proceeds from the Checkered Flag Challenge directly support these programs and the people who rely on them every day.

Learn More About M1 Mobility

ABOUT AMERICAN SPEED FESTIVAL

The American Speed Festival is a spectacular tribute to the power, precision, and passion of motorsports.

Set against the backdrop of the M1 Circuit and private garage community, this multi-day festival brings together:

Legendary race cars

Celebrated drivers

High-speed demonstration runs

Kid’s activities

Live entertainment

Don’t just watch history — experience it in motion.

Learn More About ASF

Questions?

Have questions?
Lisa is happy to help—reach out for more information.

The Checkered Flag Challenge Foundation is a not for profit 501(c)3 public charity, EIN# is 85-1010590. The Fair Market Value of Goods/Services is $580.00 per team. Your deductible contribution is generally limited to the amount exceeding the fair market value of goods or services received. Please consult your tax advisor for tex deductibility questions.

Contact Lisa