Checkered
Flag Challenge
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Start Your Engines. Strengthen Your Team. Make a difference.
The Checkered Flag Challenge, Held in conjunction with the American Speed Festival, brings together local companies for a high-energy day of racing, team building, and community impact — all inside the brand-new M1 X Center at M1 Concourse.
Event Details
Saturday, October 3, 2026
M1 X Center at M1 Concourse
What is the Checkered Flag Challenge?
The Checkered Flag Challenge will bring together up to 72 companies for a high-energy day of friendly competition, team bonding, and community impact.
Hosted during the American Speed Festival, teams go head-to-head in:
All inside the brand-new, state-of-the-art M1 X Center at M1 Concourse.
Most importantly, help provide safe, reliable, and affordable transportation to individuals and families located in Pontiac, Michigan.
Your participation directly supports M1 Mobility’s life-changing programs — helping people gain independence, maintain employment, and improve their quality of life.
About
Day by day
A Day Your Team Won’t Forget
Participants enjoy:
- Six competitive racing sessions
- Electric kart racing
- Race car simulator challenges
- Slot car racing
- Complimentary lunch
- Tickets to the American Speed Festival
- Post-event awards ceremony Meet and greet with the Master of Motorsports Award winner
Register Your Team
Teams of 4 drivers
Deadline:
Friday, September 18, 2026
Six racing sessions available — first come, first served.
Team entry includes:
- 2 American Speed Festival tickets per driver
- 2 tickets per driver to the Master of Motorsports & Awards Ceremony
- Complimentary lunch
- Six racing sessions
Team Entry Fees
Six racing sessions available — first come, first served.
- 1–74 employees: $2,000
- 75–249 employees: $3,000
- 250–749 employees: $4,000
- 750+ employees: $5,000
Companies with 250+ employees may register additional teams at 50% off the entry fee.
Put Your Brand in the Fast Lane
Support M1 Mobility while gaining visibility during the American Speed Festival weekend.
(Sponsor table section — using the image you shared)
Highlight tiers visually as cards, not a table.
SPONSORSHIP OPPORTUNITIES
Presenting Sponsor
- Event naming rightsSignage throughout venue
- One team entry
- Hospitality tent presence
- ASF exhibitor table
- 20 ASF tickets
- 20 awards ceremony tickets
Hospitality Tent Sponsor
- Signage in hospitality tent
- One team entry
- Exhibitor table
- 15 ASF tickets15 awards ceremony tickets
Competition Sponsors
- Award named after sponsor
- Branding on track or simulator
- ASF exhibitor table
- 10 ASF tickets10 awards ceremony tickets
Beverage Sponsors
- ASF exhibitor table
- 5 ASF tickets
- 5 awards ceremony tickets
ABOUT M1 MOBILITY
M1 Mobility is a nonprofit organization dedicated to improving access to safe, reliable, and affordable transportation across greater Oakland County.
Through vehicle donations, mobility programs, and community partnerships, M1 Mobility helps individuals and families:
Proceeds from the Checkered Flag Challenge directly support these programs and the people who rely on them every day.
ABOUT AMERICAN SPEED FESTIVAL
The American Speed Festival is a spectacular tribute to the power, precision, and passion of motorsports.
Set against the backdrop of the M1 Circuit and private garage community, this multi-day festival brings together:
Don’t just watch history — experience it in motion.
Marriott
3600 Centerpoint Parkway, Pontiac USA Michigan 48341
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parking information
Woodward lot | gate 1
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Main Lot
Signed Deliveries
General Visitors
south lot | walkthrough gate 2
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Special Events
Pavilion Lot | Gate 1
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Pavilion Events
Paddock Lot | Gate 2
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Regular Activities
Private Garages | Gate 3
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Private Garage Access
Owners and Invite Only
administrative offices | gate 4
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Admin Use Only
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