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about m1 concourse
The current M1 Concourse site was acquired in 2014. However, its automotive roots date back over a century. Originally established as the Rapid Motor Company in 1905, it later became home to the General Motors Truck Company, which operated there until 2008.
Today, M1 Concourse is the ultimate destination for automotive enthusiasts. Located on historic Woodward Avenue—just 30 minutes from Detroit and 45 minutes from Detroit Metro Airport—our 87-acre campus offers easy access from all Detroit suburbs. It's Michigan’s premier motorsports and entertainment venue.
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Famous Cars
At M1, you’ll get up close and personal to some of the most legendary and rare automobiles ever to hit the road and track! From iconic classics to ultra-exclusive gems, many are available for public viewing at our festivals. Don’t miss the chance to check out these stunning rides that make M1 Concourse an experience like no other!
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#17 Tide Chevrolet "Tide Ride"
The #17 Tide Chevrolet represents the bold fusion of 1980s NASCAR performance and mainstream American brand marketing, pairing Hendrick Motorsports’ engineering excellence with Tide’s unmistakable visual identity. Driven by Darrell Waltrip from 1987 to 1990, the “Tide Ride” became one of the most recognizable cars in racing history, highlighted by Waltrip’s victory in the 1989 Daytona 500—his first and only win in the Great American Race. Its fluorescent orange-and-yellow livery transformed the #17 into a cultural icon, symbolizing the era when stock car racing became a national spectacle and corporate branding met competitive success on the sport’s biggest stage.
1995 Team Penske PC-24 Mercedes-Benz
This immaculate Penske Indy car, considered by many to be the all-time aesthetic high point of Indy car design, is finished in brilliant dayglow red and white Marlboro colors. This car is a 2-time CART (Championship Auto Racing Teams) winner in the hands of Al Unser, Jr. He won the 1995 Long Beach Grand Prix in it, which was his record setting sixth and final win at Long Beach. He also won the 1995 Portland Grand Prix in this car. It is on loan this weekend to the American Speed Festival by famed racing team owner, Roger Penske.
1965 STP Gasoline Treatment Special Novi
The last supercharged V8 Novi to compete at Indianapolis, this legendary, 4-wheel drive Indy car, raced by Bobby Unser and owned and sponsored by STP empresario, Andy Granatelli, is the final design iteration of the namesake Michigan city in which it was born in 1941. This car started in the middle of the third row in the 1965 Indy 500, 8th fastest in the field of thirty-three cars.
Famous faces
Just like the thousands of auto enthusiasts that attend M1’s festivals and events, celebrities, athletes, artists, actors, and professional drivers alike come to experience this premier motorsports venue. Explore the famous faces who've made unforgettable memories at M1 Concourse.
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Jay Leno
Jay Leno is an American television host, writer and comedian. After doing stand-up comedy for years, he became the host of NBC’s The Tonight Show from 1992 until 2009.
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Tim Allen
Tim Allen, is an American actor and comedian. He is known for playing Tim “The Toolman” Taylor on the ABC sitcom Home Improvement for which he won a Golden Globe Award as Mike Baxter on the ABC/Fox sitcom Last Man Standing.
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Jimmy Fallon
Jimmy Fallon is an American comedian, actor, and television host of The Tonight Show with Jimmy Fallon. Best known for his work in television, Fallon’s breakthrough came during his tenure as a cast member on the NBC sketch comedy series Saturday Night Live from 1998 to 2004. Watch the video to see Jimmy's reaction to this beast of a car.
Marriott
3600 Centerpoint Parkway, Pontiac USA Michigan 48341
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