.webp)
The current M1 Concourse site was acquired in 2014. However, its automotive roots date back over a century. Originally established as the Rapid Motor Company in 1905, it later became home to the General Motors Truck Company, which operated there until 2008.
Today, M1 Concourse is the ultimate destination for automotive enthusiasts. Located on historic Woodward Avenue—just 30 minutes from Detroit and 45 minutes from Detroit Metro Airport—our 87-acre campus offers easy access from all Detroit suburbs. It's Michigan’s premier motorsports and entertainment venue.
book your event

At M1, you’ll get up close and personal to some of the most legendary and rare automobiles ever to hit the road and track! From iconic classics to ultra-exclusive gems, many are available for public viewing at our festivals. Don’t miss the chance to check out these stunning rides that make M1 Concourse an experience like no other!

The #17 Tide Chevrolet represents the bold fusion of 1980s NASCAR performance and mainstream American brand marketing, pairing Hendrick Motorsports’ engineering excellence with Tide’s unmistakable visual identity. Driven by Darrell Waltrip from 1987 to 1990, the “Tide Ride” became one of the most recognizable cars in racing history, highlighted by Waltrip’s victory in the 1989 Daytona 500—his first and only win in the Great American Race. Its fluorescent orange-and-yellow livery transformed the #17 into a cultural icon, symbolizing the era when stock car racing became a national spectacle and corporate branding met competitive success on the sport’s biggest stage.
.webp)
The Ferrari Monza SP1 is a rare treasure that emphasizes Ferrari’s racing legacy and design innovation. With a single seat and no windshield, the Monza SP1 features a 6.5-liter V12 engine derived from the 812 Superfast, capable of delivering 810 horsepower; the SP1 can accelerate from 0 to 60 mph in under 3 seconds. Owning one of these cars is an incredibly exclusive experience, and Lauren Mendelson’s 2021 model is a beautiful example of this nearly mythical machine.
.webp)
Every GT1 is a 1-of-1 collectible track machine built with love by Fred Calero and his crew. Inspired by the legendary Ford GT (a nameplate made famous by defeating Ferrari at the 24 hours of Le Mans), the GT1 is a specially built supercar that uses a 2005 GT chassis with a 7.0L Roush Yates RY45TT making over 1500 horsepower (nearly 3x the amount of the original GT). Only 30 of these chassis exist, so owning a GT1 is an incredibly exclusive experience.
Just like the thousands of auto enthusiasts that attend M1’s festivals and events, celebrities, athletes, artists, actors, and professional drivers alike come to experience this premier motorsports venue. Explore the famous faces who've made unforgettable memories at M1 Concourse.
view all people3600 Centerpoint Parkway, Pontiac USA Michigan 48341
.webp)
Stay informed with the latest show schedules, event details, parking benefits, special offers, and new merchandise arrivals—delivered straight to your inbox.