SOLD OUT
Viper
Dream
The perfect package for the dodge viper enthusiast
Woodward Avenue – back in the heyday of muscle cars, it was where Detroit area car enthusiasts and car company engineers went to test their latest creations on the public during cruise nights. A half a century later, it has evolved into an annual event where people come from all over to “cruise Woodward” during the Woodward Ave Dream Cruise weekend.
Chances are, it’s on your bucket list — you’ve always thought, “I gotta do that someday!” but you never got around to it. Well, if you’re a Viper owner, this is the year to do it! Viper will be the featured marque at the M1 Concourse car show. We’ve built a multi-day event called the Viper Dream Cruise. You’ll get to experience some things that you wouldn’t normally do if you just attended Dream Cruise on your own. Don’t miss this special opportunity!
DATE:
August 13 - 16, 2025
LOCATION:
Morning: Backroad cruise and lunch with Team Viper*
3:00 PM – 5:30 PM: Event check-in at Marriott Auburn Hills (host hotel)
5:30 PM – 7:30 PM: Welcome reception at Marriott
9:30 AM: Departure from hotel
10:00 AM – 12:00 PM: Tour of Prefix’s 25 acre facility
12:00 PM – 1:00 PM: Drive to Conner Center
1:00 PM – 2:00 PM: Catered lunch at Conner Center
2:00 PM – 3:00 PM: Fireside chat with Ralph Gilles and Tom Gale
3:00 PM – 5:00 PM: Conner Center tour
6:00 PM – 8:00 PM: MCVO dinner on Woodward*
8:00 AM – 9:00 AM: Parking for Viper group photo at M1 Event Center
9:00 AM – 10:00 AM: Viper Group photo (limit 50 cars)
9:00 AM – 4:00 PM: Club M1 hospitality (includes continental breakfast, lunch, snacks, and refreshments)
10:00 AM – 11:00 AM: Production car panel discussion with Team Viper
11:30 AM – 1:00 PM: Lunch at Club M1
11:30 AM – 1:00 PM: Spirit of Viper Hall of Fame induction lunch*
2:00 PM – 3:00 PM: Viper race car panel discussion with Viper race team
5:00 PM – 6:00 PM: Viper group strolling dinner
6:00 PM – 7:30 PM: M1 Garage tours of Viper team garages
9:00 AM: Stage for Viper parade down Woodward Ave
10:00 AM: Viper parade down Woodward (photo op)
Rest of day: Cruise Woodward and/or park with MCVO*
Boldface indicates activities included in the package.
* indicates optional events with separate registration & fee
Our host hotel is the Marriott in Auburn Hills, the same hotel we used for the first Viper Owners Association National Viper Event in 2014. To book your special rates in our room block, go to Book Your Group Rate for M1-Viper Celebration.
Ticket Packages
Must be pre-registered and show credentials for entry.
Rain or shine. No refunds.
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parking information
Woodward lot | gate 1
Park her for:
Main Lot
Signed Deliveries
General Visitors
south lot | walkthrough gate 2
Park here for:
Special Events
Pavilion Lot | Gate 1
Park here for:
Pavilion Events
Paddock Lot | Gate 2
Park here for:
Regular Activities
Private Garages | Gate 3
Park here for:
Private Garage Access
Owners and Invite Only
administrative offices | gate 4
Park here for:
Admin Use Only
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