M1 Concourse is an 87-acre playground for auto enthusiasts that includes a secure community of 250+ Private Garages and a state-of-the-art 1.5-mile Performance Track with its own private Motorsports Club. M1 is a place where enthusiasts can keep, show and exercise their vehicles in the company of other enthusiasts and enjoy unforgettable experiences in a social setting unavailable to people who keep their cars at home or in a traditional storage facility. Plans for the development also include an open-air experiential walkable village of auto-focused retail businesses with year-round entertainment programming open to the public, including car shows, concerts, celebrity speakers, product demonstrations and more.
In short, M1 Concourse will become the epicenter of all things automotive in metro Detroit and provide the largest concentration of auto enthusiasts in the world a venue to enjoy their passion with friends and family.
As they say, location is everything. Which is why we put M1 Concourse in a place that’s a magnet for auto enthusiasts the world over. M1 Concourse is parked right on historic Woodward Avenue in a location easily accessible from every Detroit suburb.
The 87-acre property sits at the Northwest corner of Woodward Avenue and South Boulevard adjacent to Bloomfield Hills and is bounded by Woodward Avenue on the east and Franklin Road on the west. As an added bonus, the largest annual car gathering in the world, the “Woodward Dream Cruise,” makes its way right past the property every summer. Major highways, including I-75 and M-59, have exits within a few miles of the property.
M1 Concourse sits on a historic site that has been home to a series of auto manufacturing facilities for the past 100+ years. In 1905,a large portion of the property was developed into a factory by the Rapid Motor Company for the production of municipal vehicles. In 1908, a combination of Rapid, Reliance Motor Truck and Crescent Motors became General Motors Truck Co. During the decades GM owned the property, it was home to a variety of manufacturing plants and testing/quality assurance facilities.
The facility was decommissioned in 2008 and all but one building on the property was demolished. In 2011, the property was transferred to the RACER Trust, which was created by the U.S. Bankruptcy Court to position for redevelopment properties and other facilities owned by the former General Motors Corp. before its bankruptcy.
After completing a significant amount of due diligence on the suitability of the property for the intended development and obtaining the proper clearances and approvals from the Environmental Protection Agency, State of Michigan, Oakland County and the City of Pontiac, M1 Concourse acquired the land on August 6, 2014. Now the property has been reconnected with its 100+ year automotive history.
In addition to the community of Private Garages and the Champion Motor Speedway, M1 Concourse is designed to become a destination for the larger community of auto enthusiasts. Development plans include a village of experiential retail stores located at the prominent corner of Woodward Avenue and South Boulevard where enthusiasts can enjoy their passion for all things automotive.
The Village at M1 is planned in phases starting in 2017 with a trackside building containing a signature restaurant with outdoor “track-view” dining, demonstration garages from auto companies and suppliers, office space, an exhibition area and a track control tower. Future development is anticipated to include casual restaurants, ice cream and coffee outlets, and additional experiential retail.
The Village at M1 will be the public gathering spot at M1 and a central “town square” will be the location for a wide variety of events that will be programmed throughout the year, including car shows, product demonstrations, holiday gatherings and more.