Photo from the American Speed Festival at M1 Concourse

Checkered Flag Challenge

Saturday Oct 3 2026
Start your engines. strengthen your team. make a difference.

What is the Checkered Flag Challenge?

The Checkered Flag Challenge will bring together up to 72 companies for a high-energy day of friendly competition, team bonding, and community impact.

Hosted during the American Speed Festival, teams go head-to-head in:

  • Electric Kart Racing
  • Racing Simulators
  • Slot Car Racing

All inside the brand-new, state-of-the-art M1 X Center at M1 Concourse.

Most importantly, team up for M1 Mobility to provide safe, reliable, and affordable transportation to individuals and families in Pontiac, Michigan. Your participation directly supports M1 Mobility’s life-changing programs, empowering people to gain independence, maintain employment, and improve their overall quality of life.

M1 Arena at the M1 Event Center
A Day Your Team Won’t Forget

Be part of the experience

Hero image of the M1 X Center

Participants enjoy:

  • Electric karting experience
  • Racing simulator challenge
  • Slot car racing
  • All day complimentary food & beverage in the X Center
  • Entry into Master of Motorsports Ceremony honoring Mario Andretti & Chip Ganassi on Saturday, October 3 from 5-6 pm in Event Center
  • Entry into Event Center VIP Stirling Salon following Master of Motorsports ceremony for complimentary food & beverage and opportunity to meet Mario & Chip
  • 8 general admission American Speed Festival tickets (note: ASF tickets include entry into Master of Motorsports ceremony)
Deadline: Friday, Sept 18 2026

Register Your Team

Team Entry Fees

Six racing sessions are available on a first come, first serve basis. Each team consists of 4 drivers and will compete against the other teams.

Company Size:

1-74 Employees:
$2,000
75-249 Employees:
$3,000
250-749 Employees:
$4,000
750+ Employees:
$5,000
Companies with 250+ employees may register additional teams at 50% off the entry fee.

Sponsorship Oppurtunities

Put your brand in the fast lane

Beverage

Friday, October 3
8 AM - 5 PM
$500
Multiple opportunities available
Includes:
  • ASF exhibitor table
  • 5 ASF tickets
  • Access to Awards Ceremony
  • Available Categories include Beer, Wine and Spirits

Competition

Friday, October 3
8 AM - 5 PM
$5,000
Multiple opportunities available
Includes:
  • Branding on track or simulator
  • ASF exhibitor table
  • 10 ASF tickets
  • Access to Awards Ceremony

Hospitality Tent

Friday, October 3
8 AM - 5 PM
$10,000
Multiple opportunities available
Includes:
  • Signage in hospitality area
  • One team entry
  • ASF exhibitor table
  • 15 ASF tickets
  • Access to Awards Ceremony

Presenting

Friday, Oct 3
8 AM - 5 PM
$15,000
Only one opportunity available
Includes:
  • Event naming rights
  • Signage throughout venue
  • One team entry
  • Hospitality tent presence
  • ASF exhibitor table
  • 20 ASF tickets
  • Access to Awards Ceremony
Photo from the American Speed Festival at M1 Concourse

About M1 MOBILITY

M1 Mobility is a nonprofit organization dedicated to improving access to safe, reliable, and affordable transportation across greater Oakland County.

Through vehicle donations, mobility programs, and community partnerships, M1 Mobility helps individuals and families:

  • Gain independence
  • Maintain employment
  • Improve quality of life

Proceeds from the Checkered Flag Challenge directly support these programs and the people who rely on them every day.