M1 Cars & Coffee: A Celebration of Ford, Lincoln, and Mercury 

Apr 12, 2024

As the premier destination for automotive enthusiasts, we’re thrilled to announce an exciting update to M1 Cars & Coffee sponsored by Golling Chrysler, Dodge, Jeep, Ram

Our first Cars & Coffee of 2024 celebrated Ford, Lincoln, and Mercury at M1 Concourse, and what a turnout! 

M1 Cars & Coffee 2024 Ignites Enthusiasm

In an electrifying showcase of automotive heritage and community spirit, M1 Concourse roared to life with the first M1 Cars & Coffee event of 2024. This Ford, Lincoln, and Mercury gathering drew nearly 2,000 vehicles to the premier destination for automotive enthusiasts. The event has again proven why M1 Concourse stands unmatched in the motor world and for Cars & Coffee and deserving of a USA Today’s 10 Best Cars & Coffee destination in the United States.

People Are Talking

Featured on WXYZ, the event’s vibrancy and community engagement were highlighted, emphasizing the critical role enthusiasts play in its success. As Tim McGrane, CEO of M1 Concourse, aptly put it, “If they don’t show up, we’ve just got a lot of coffee.” But show up they did, in droves, making the event a free, family-friendly affair that celebrated not just Ford, Lincoln, and Mercury but the broader tapestry of automaker excellence.

Gallons and Gallons of Coffee

Thanks to Rootless Coffee, the event was well-caffeinated, with over 100 gallons of coffee fueling the day. Their sponsorship ensured that attendees could enjoy top-quality brews as they mingled and marveled at the automotive displays.

Culinary Delights

Shred Restaurant‘s food truck was a hit, serving up delicious breakfast foods that kept energy levels high and allowed visitors to spend more time enjoying the event. Their Hazel Park location’s reputation for excellence and efficiency was on full display, adding a tasty layer to the day’s experiences.

Prizes and Surprises

Ziebart brought additional excitement with their spin-to-win wheel, raffle, and giveaways. Their onsite presence provided attendees with valuable insights into vehicle care, while displaying their expertise in services like interior and exterior detailing, ceramic paint coating, and more to keep cars looking their best.

A Victory Lap

A highlight of the event was the announcement of the Jared Goff Detroit Lions helmet winner, Steve S. from Clayton, MI. Steve was randomly selected from over 2,000 entries spanning over 30 days. His joy was a testament to the community spirit and the shared passion for automotive culture and sports memorabilia that M1 Cars & Coffee fosters.

The Heartbeat of the Event

The stars of the show were undoubtedly the vehicles themselves. Mustangs, GTs, Thunderbirds, and more lined the track, each telling its own story of design, power, and innovation. The event celebrated Ford, Lincoln, and Mercury, but it was the diversity of participating brands and models that truly showcased the breadth of automotive excellence.

Don’t Miss the Next Green Light

If you’re kicking yourself for missing this epic event, fear not. M1 Cars & Coffee is just gearing up, with more themes and celebrations planned for the future. Subscribe to our newsletter, follow us on social media, and stay tuned for announcements. The next M1 Cars & Coffee could be the highlight of your year, a place where legends gather and the spirit of motoring lives on.

Mark Your Calendars: Themed Events Await!

Our 2024 lineup is more vibrant than ever, featuring seven themed events that cater to every taste and passion within the automotive world. Here’s what’s on the agenda:

A Tradition of Excellence

M1 Cars & Coffee isn’t just an event; it’s a nationally recognized phenomenon. Proudly positioned among the Top 5 in USA Today’s 10 Best National Car Shows list, this gathering welcomes over 1,000 visitors monthly, from March through October. It’s a testament to the vibrant car culture in Michigan and our community’s passion for all things automotive.

Essential Information for Attendees

  • Parking: Available on a first-come, first-served basis. Themed vehicles grace the Arena, while public parking spans around the track. Our friendly staff will guide you to the best spots. Remember, spot-saving is not an option, so plan your group arrivals accordingly.
  • Entry: Gates open at Gate 1 (Woodward Ave.) and Gate 2 (South Blvd.), leading you right into the heart of the excitement.

A Family-Friendly Fiesta

Every first Saturday brings together Michigan’s finest cars and coffee aficionados for a showcase like no other. This event is a family affair, free for all to enjoy, emphasizing respect and admiration for the automotive wonders on display. Each gathering highlights a specific theme, with club members and matching vehicles taking center stage in the arena parking. All are welcome to partake in the trackside spectacle.

Please note, to maintain the event’s integrity, drones and “for sale” signs are not permitted.

Did you Attend?

Tell us all about your experience at M1 Cars & Coffee, sponsored by Golling Chrysler, Dodge, Jeep, Ram. We have a brief feedback questionnaire that is open to all who have attended to help us improve! Your feedback is greatly appreciated. 

Be Part of Our Journey

Interested in elevating your brand alongside Michigan’s largest car meet? Explore sponsorship or vendor opportunities by reaching out to Bill Lee at blee@m1concourse.com.

Join the M1 Concourse Car Club

Discover the essence of automotive passion with the M1 Concourse Car Club, where the roar of engines and sleek designs meet a community of enthusiasts united by exclusive experiences and unparalleled perks. Our membership offers you the key to transforming your Cars & Coffee gatherings into extraordinary events, setting the stage for moments that go beyond the ordinary.  Join today!

Why Join? The Benefits Unpacked!

  • Preferred Parking: Secure a prime spot at every event with our Preferred Parking Privileges, ensuring your vehicle shines, regardless of the event’s theme.
  • Exclusive Discounts: Enhance your style with discounts on select merchandise and apparel, perfect for showcasing your club membership at Cars & Coffee events.
  • Membership Exclusive Items: Flaunt your automotive passion with bespoke items including a Members Lapel Pin, Cap, Windshield Decal, and more, symbolizing your elite status.
  • Ticket Savings: Gain 50% off on tickets to premier automotive events like the Woodward Dream Show, American Speed Festival, and the enchanting Cars Under the Stars Fireworks Extravaganza, offering unparalleled access to the heart of our community.
  • M1 Momentum Magazine: Receive the luxury lifestyle M1 Momentum magazine, packed with exclusive content and cutting-edge automotive trends.
  • Unique Experiences: From Annual Member Track Days to Race Track Experience Laps, enjoy thrilling opportunities to take your passion to the track and beyond.
  • Special Invites: Access special events and previews exclusive to club members, enriching your automotive journey with unique experiences.

Joining the M1 Concourse Car Club means more than just membership; it’s your entry into a community that celebrates the automotive lifestyle in all its glory. Experience the best of the automotive world, elevated by the exclusive benefits and connections only available here. Be part of a family of enthusiasts who share your passion and pursuit of excellence. Join us today and transform your automotive experiences into memories that last a lifetime. Join today!

Your Next Move

Ready to be part of something special? Register now and join us at M1 Concourse for a celebration of automotive culture, camaraderie, and coffee. Whether you’re showcasing your vehicle or just soaking in the sights and sounds, there’s no better place to fuel your passion for cars. See you at the track!

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