What’s Different About 2024 Cars and Coffee That You Need to Know

Mar 1, 2024

Aerial view of the M1 Concourse

As the premier destination for automotive enthusiasts, we’re thrilled to announce an exciting update to our beloved M1 Cars & Coffee, sponsored by Golling Chrysler, Dodge, Jeep, Ram. Our dedication to hosting a car event that brings the community together is paramount.

What’s New?

In our commitment to enhancing your experience, M1 Cars & Coffee is now introducing a registration process for attendees. M1 Cars and Coffee has a significant amount of behind-the-scenes planning to provide a free event that includes coordinated parking for theme and membership cars, an operational merchandise trailer, functioning restrooms (more than a porter potty), sponsor activations (including a DJ provided by Golling Chrysler Jeep Dodge Ram) and other logistics like keeping coffee hot and flowing. We appreciate the stellar car community because this event wouldn’t be what it is without them! Planning ahead gives us the fortune of understanding how many of those cars are parking in the Arena and allows us to create a layout that best fits that quantity.

Mark Your Calendars

Our 2024 lineup is more vibrant than ever, featuring seven themed events that cater to popular themes locally and internationally. Here’s what’s on the agenda:

Join the M1 Concourse Car Club

Discover the essence of automotive passion with the M1 Concourse Car Club, where the roar of engines meets a community of enthusiasts united by exclusive experiences and unparalleled perks. Our membership offers you the key to transforming your Cars & Coffee gatherings into extraordinary events, setting the stage for moments that go beyond the ordinary.  

Here’s Why You’ll Want a Membership 

  • Preferred Parking: Secure a prime spot at every event with our Preferred Parking Privileges, putting you right in the action, regardless of the event theme.
  • Unique Experiences: From Annual Member Track Days to Race Track Experience Laps, enjoy thrilling opportunities to take your passion to the track and beyond.
  • Exclusive Discounts: Enhance your style with discounts on select merchandise and apparel, perfect for showcasing your club membership at Cars & Coffee events.
  • Membership Exclusive Items: Flaunt your automotive passion with bespoke items including a member lapel pin, cap, windshield decal, credential, and more, symbolizing your elite status.
  • Ticket Savings: Gain 50% off on tickets to premier automotive events like the Woodward Dream Show sponsored by Comerica Bank, American Speed Festival, and the enchanting Cars Under the Stars Fireworks Spectacular presented by Coca-Cola, offering unparalleled access to the heart of our community. 
  • M1 Momentum Magazine: Receive the luxury lifestyle M1 Momentum magazine, packed with exclusive content and cutting-edge automotive trends.
  • Special Invites: Access special events and previews exclusive to club members, enriching your automotive journey with unique experiences.

Joining the M1 Concourse Car Club means more than just membership; it’s your entry into a community that celebrates the automotive lifestyle in all its glory. Experience the best of the automotive world, elevated by the exclusive benefits and connections only available here. Be part of a family of enthusiasts who share your passion and pursuit of excellence. Join us today. 

A Tradition of Excellence

M1 Cars & Coffee isn’t just an event; it’s a nationally recognized phenomenon. Proudly positioned among the Top 5 in USA Today’s 10 Best National Car Shows list, this gathering welcomes over 1,000 visitors monthly, from March through October. It’s a testament to the vibrant car culture in Michigan and our community’s passion for all things automotive.

A Family-Friendly Fiesta

These monthly, Saturday traditions bring together Michigan’s finest cars and coffee aficionados for a showcase like no other. This event is a family affair, free for all to enjoy, emphasizing respect and admiration for the automotive wonders on display. 

Be Part of Our Journey

Interested in elevating your brand alongside Michigan’s largest car meet? Explore sponsorship or vendor opportunities by reaching out to Bill Lee at blee@m1concourse.com.

Another way to be part of the action is to become an M1 Ambassador. We couldn’t host all the events that we do without help from others. Become an ambassador and you’ll be more than a helper – you’ll become family. 

Essential Information for Attendees

  • Parking: Available on a first-come, first-served basis. Themed vehicles grace the Arena, while public parking spans around the track. Our friendly staff will guide you to the best spots. Remember, spot-saving is not an option, so plan your group arrivals accordingly.
  • Entry: Gates open at Gate 1 (Woodward Ave.) and Gate 2 (South Blvd.), leading you right into the heart of the excitement.
  • Please note, to maintain the event’s integrity, drones and “for sale” signs are not permitted.

and transform your automotive experiences into memories that last a lifetime. 

Your Next Move

Ready to be part of something special? Register now and join us at M1 Concourse for a celebration of automotive culture, camaraderie, and coffee. Whether you’re showcasing your vehicle or just soaking in the sights and sounds, there’s no better place to fuel your passion for cars. See you at the track!

Search the Blog

Join Our Newsletter

Recent Posts

1964 Revisited: Echoes of Innovation and Culture, Part 1

Part 1 - The Beat of 1964: Music and Pop Culture Welcome to the Swinging Sixties! The year 1964 stands as a landmark era in American history, marked by vibrant cultural shifts and musical revolutions. This was a year when the nation, still reeling from the tragic...

Muscle Car Majesty: The Enduring Legacy of the Pontiac GTO

The Pontiac GTO, affectionately known as the "Grand Tempest Option" or more traditionally "Gran Turismo Omologato," is a marquee name in American muscle car history. This iconic car, produced by Pontiac, a division of General Motors, has a rich legacy that spans from...