In the historic heart of Pontiac, Michigan, along the iconic Woodward Avenue, lies a marvel of automotive enthusiasm and excitement: M1 Concourse. An unparalleled 87-acre motorsports haven that caters to the pulse of the automotive world. From high-speed track adventures to upscale events, M1 Concourse is your gateway to the ultimate Motor City experience.
A Venue Like No Other
M1 Concourse isn’t just a location; it’s a destination. With a sprawling 1.5-mile performance driving track, a dynamic performance arena, and a 28,000 sq. ft. state-of-the-art Event Center, it stands as a testament to the thrill of motorsports and the elegance of automotive lifestyle events.
Public Events:
- Festivals and Automotive Shows:
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- From classic car shows to modern automotive showcases, M1 Concourse provides a picturesque setting that attracts enthusiasts from across the nation. These events, like Woodward Dream Show and American Speed Festival, offer attendees a chance to immerse themselves in the automotive lifestyle, view rare and exotic vehicles, and enjoy a community of like-minded individuals.
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- Motorsports and Racing Competitions:
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- Featuring our state-of-the-art circuit, M1 Concourse is the ideal venue for hosting exhilarating motorsports events, racing competitions, and high-speed demonstrations that draw crowds and participants eager for the thrill of the race, like Sick Powerfest and the M1 Cycling Classic.
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- Industry Showcases and Product Launches:
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- Automotive brands and manufacturers find a perfect platform at M1 Concourse to unveil their latest creations. The venue’s diverse spaces allow for dynamic presentations, test drives, and interactive experiences that leave lasting impressions on industry insiders and the public alike.
Private Events:
- Corporate Functions and Team Building:
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- Transform your next corporate event or team-building retreat into an unforgettable experience. Whether it’s a conference, seminar, or a day on the track, M1 Concourse offers a unique blend of professional facilities and exhilarating activities to foster camaraderie and innovation.
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- Weddings and Social Gatherings:
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- Imagine saying “I do” against the backdrop of a sunset-lit track or hosting a private celebration in one of our versatile event spaces. M1 Concourse provides a unique, adrenaline-filled setting for weddings, birthdays, anniversaries, and any milestone event.
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- Exclusive Driving Experiences:
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- Offer your guests or team an exclusive opportunity to experience the thrill of performance driving, with options ranging from high-speed laps, professional driving instruction, or even competitive autocross events. Tailored to suit all levels of driving proficiency, these experiences ensure an exhilarating bonding activity.
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- Educational Workshops and Seminars:
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- Leverage the automotive-rich environment of M1 Concourse for educational purposes, hosting workshops, seminars, and classes that range from automotive design and engineering to hands-on driving techniques and safety workshops.
Event Center: The Epicenter of Elegance and Excitement
Imagine hosting your event with the backdrop of roaring engines and sleek vehicles gliding along the M1 Circuit. Our Event Center offers:
- Versatile spaces for corporate, social, and private events, accommodating 2 to 20,000 guests.
- Stunning views of the M1 Circuit, with indoor, open-air, and outdoor settings.
- State-of-the-art audio, lighting, and live-stream capabilities.
- A curated list of top-tier vendors and a dedicated Events Team to ensure a seamless experience.
Pavilion Square and Plaza Area: Celebrate in Style
- Pavilion Square: With 6,000 sq. ft. of space and adjacent to a 20,000 sq. ft. outdoor trackside area, it’s perfect for integrating track activities with your event.
- Plaza Area: Offering a 40,000 sq. ft. expanse capable of hosting up to 2,000 guests, it’s ideal for large-scale outdoor festivities.
M1 Circuit: Where Style Meets Speed
The heart of M1 Concourse is its professionally designed 1.5-mile road course, featuring 11 challenging turns and significant elevation changes to provide an exhilarating driving experience for all levels of enthusiasts.
Experiences to Remember:
- Race Track Experiences: Feel the adrenaline rush with two full-speed laps alongside a professional driver.
- Immersive Simulators: Practice your skills off-track with our full-motion simulators, offering a wide selection of tracks and vehicles.
- Laser Timed Autocross: Compete in a timed driving challenge through a cone-outlined course in the Arena.
- Lead / Follow: Learn the nuances of the track from our professional instructors in a fast-paced, immersive setting.
Prefix Performance Center: Your Trackside Solution
In collaboration with Prefix Corporation and Sunoco Race Fuels, we’ve established a trackside facility for vehicle maintenance, upgrades, and high-octane fuel solutions, ensuring your machine is always ready for action.
Why Choose M1 Concourse?
M1 Concourse is not just a venue; it’s an experience. Located conveniently off Woodward Avenue and less than 35 miles from Detroit’s Metropolitan International Airport, it offers easy access to a world where speed, style, and sophistication meet. Whether you’re planning an event, seeking the thrill of the track, or simply indulging in your automotive passion, M1 Concourse is your premier destination.
Ready to Elevate Your Experience?
Visit our Event Request Form to start planning your unforgettable event at M1 Concourse. Explore, engage, and experience the ultimate in automotive entertainment and lifestyle, where every turn is an adventure, and every event is an occasion.