Create unforgettable corporate experiences at America’s premier automotive event destination
Dynamic spaces, world-class hospitality and exclusive track experiences designed for teams, clients and partners.
Trusted by leading automotive, technology, finance and lifestyle brands.
.png)
.png)
.png)
.png){kind=logo}
Partnering with m1 concourse
M1 Concourse is more than a venue — it is a fully integrated events destination where corporate ambition meets experiential energy.
With a 1.5-mile performance circuit, flexible indoor and outdoor event spaces, and curated driving and lifestyle experiences, M1 offers a setting unlike any hotel, convention center, or traditional meeting facility.
Whether you are planning a leadership retreat, product launch, brand activation, or client entertainment, M1 delivers scale, sophistication, and unmistakable experiences.
One of a kind experiential setting
1.5 mile performance circuit for exclusive activations
Automotive lifestyle environment unavailable at traditional venues
Proven excellence
Supported by signature festivals and partner events as reasons to believe
Experiential add-ons that elevate programs
Track ride-alongs, lead follow, autocross and drift ride-alongs
Off-track experiences including simulators, slot cars, RC racetracks and pit crew challenges
Enterprise-ready event capacity
Up to 20,000 plus guests in largest outdoor structure
Multiple configurations for receptions, banquets and classrooms
Flexible premium event environments
7 plus indoor spaces including Grand Concourse Ballroom, Stirling Salon and Senna Skydeck
10 plus outdoor options including Plaza, Pit Lane and Pavilion Square
One of a kind experiential setting
1.5 mile performance circuit for exclusive activations
Automotive lifestyle environment unavailable at traditional venues
Flexible premium event environments
7 plus indoor spaces including Grand Concourse Ballroom, Stirling Salon and Senna Skydeck
10 plus outdoor options including Plaza, Pit Lane and Pavilion Square
Enterprise-ready event capacity
Up to 20,000 plus guests in largest outdoor structure
Multiple configurations for receptions, banquets and classrooms
Experiential add-ons that elevate programs
Track ride-alongs, lead follow, autocross and drift ride-alongs
Off-track experiences including simulators, slot cars, RC racetracks and pit crew challenges
Proven excellence
Supported by signature festivals and partner events as reasons to believe
Spaces designed for impact
Grand Concourse Ballroom
Sophisticated and flexible space with floor-to-ceiling windows and 6,312 sq ft. Ideal for conferences, dinners and executive programs.
Stirling Salon
Refined intimate setting for VIP gatherings, executive hospitality and leadership events.
Senna Skydeck and Patio
Panoramic views of the track with indoor-outdoor flow. Ideal for receptions, premium social events and product showcases.
Pavilion Square
6,000 sq ft vibrant outdoor covered space for large-scale experiences and activations.
Arena
2.5 acre open space built for high-energy automotive activations and large gatherings.
M1 Circuit
1/2 mile performance track perfect for unforgettable on-track experiences.
A Central Location for Detroit-Area Events
Located along Woodward Avenue (M-1) and within 30 minutes of Detroit, our venue offers straightforward access for guests traveling from across Southeast Michigan. Set within one of the region’s most active business and cultural corridors, the location provides convenience without the congestion of downtown, making it ideal for corporate, private, and industry gatherings.
30 minutes from Detroit
Easy access for local and regional attendees
Detroit Metro Area: 4.4M
Regional reach across Southeast Michigan
Located on Woodward Ave. (M-1)
A landmark corridor with deep cultural and automotive significance
Near Major OEMs, Tier 1 Suppliers & R&D Centers
Direct proximity to decision-makers and innovators
Experiences that transform corporate events
On-Track Experiences
Off-Track Experiences
Victories
"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius."
"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius."
"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius."
An Exceptional Event Space
M1 Concourse exceeded our expectations as an event space. The combination of on-track lead follow racing and off-track activities like slot car racing created an unforgettable experience for our clients.
A Unique and Thrilling Venue
Our corporate party at M1 Concourse was a unique experience. The grandeur of the facility impressed all our guests. The on-track activities, especially the race course driving, were exhilarating and provided a fantastic bonding experience for our team.
An Automotive Paradise
M1 Concourse is an automotive paradise! Our club's outing was filled with thrilling on-track driving experiences that left everyone buzzing with excitement. The slot car racing and RC car track provided a fun and competitive atmosphere off the track. The facility's design and amenities are top-notch, making it an ideal location for any automotive event. We will definitely be back!
A Perfect Venue for Our Brand Launch
Hosting our brand launch at M1 Concourse was a game changer. The facility is stunning, and the on-track drifting experience was exhilarating for our guests. The high-end simulators kept everyone entertained during the off-track sessions. The combination of luxury and excitement made our event truly memorable. Highly recommend this venue for any corporate event!
An Unforgettable Experience at M1 Concourse
Our event at M1 Concourse was nothing short of spectacular. The facility's grandeur and state-of-the-art amenities made it the perfect venue for our product launch. The on-track activities, especially the lead follow racing, provided an adrenaline rush that our guests will never forget. The off-track simulators were a hit, allowing everyone to experience the thrill of racing in a safe environment. We can't wait to return!
Impact by the numbers
Featured Press
AutoWeek
A feature on the rise of electric motorcycles and their growing popularity among consumers.
View Full ArticleRoadshow
Analyzing the impact of new regulations on fuel efficiency standards across the automotive sector.
View Full ArticleMotor Trend
A comprehensive review of the top hybrid cars of 2023, highlighting performance and sustainability.
View Full ArticleCar and Driver
Exploring the future of autonomous driving technology and its implications for safety and efficiency.
View Full ArticlePlan with confidence
Start planning your corporate event at m1 concourse
The Preeminent Motorsports Experience and Events Destination, with Something for Everyone.
.svg)
%20(1).svg)
Tell us about your event and our team will craft a custom proposal.
Upcoming Events
Radical Academy
The 4-day M1 Radical Academy is a high-performance driving school dedicated to teaching drivers how to master Radical race cars.
Radical Experience
The session is approximately 3 – 4 hours and includes the use of the M1 Radical.
Radical Experience
The session is approximately 3 – 4 hours and includes the use of the M1 Radical.
SAE Foundation Annual Celebration
The SAE FoundationAnnual Celebration brings together students, teachers, volunteers, and donors torecognize and pay tribute to the career accomplishments and generous spirit ofthe industry professionals who inspire the next generation of innovators.
Everest Collegiate High School & Academy 34th Annual Gala
The annual fund drive bridges the gap between the cost of tuition and the full expense of educating an Everest student, with recent annual fund drives supporting investments in staff, faculty, technology, and student life.
Distinguished Gentlemen's Ride
The Distinguished Gentleman's Ride (DGR) is an annual motorcycle charity event that fundraises for Movember, which supports prostate cancer research and men's mental health.